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The name “Blue Ocean Strategy” comes from the book ”Blue Ocean Strategy:- How to Create Uncontested Market Space and Make Competition Irrelevant”. by Professor W. Chan Kim, who co-authored the book with Renee Mauborgne, explained the concept in a Forbes article. As explained in video, it is a Strategy referred to a market for a product where there is no competition or very less competition. The strategy aims to capture new demand, and to make competition irrelevant by introducing a product with
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The name “Blue Ocean Strategy” comes from the book ”Blue Ocea…
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