Viral Branding - Branding & Marketing on Instagram: "Flipkart’s new Big Billion Days campaign, “Kuch Bhi Ho Sakta Hai!”, turns festive shopping into a cinematic experience. Created by Leo Burnett, the ad swaps routine discount messaging for a fantasy-driven celebration of surprises. The campaign’s highlight is its star-studded cast: Amitabh Bachchan, Alia Bhatt, Farah Khan, Sreeleela, Mahesh Bhatt, and Aman Gupta, alongside viral creator Yashraj Mukhate. Their mix of glamour, humor, and relatabi