NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance NEW YORK, Jan. 21, 2026 ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers to access live TV out-of-home (DOOH) video ads through leading demand-side ...

Ottawa is expected to spend the new year grappling with the long-term impact of OSF Healthcare’s decision to build a new regional care model and its decision to withdraw plans for a new hospital in ...

Your device does not support the audio. PEORIA – With the recent resignation of Lisa DeKezel, president of OSF HealthCare St. Mary Medical Center in Galesburg and OSF HealthCare Holy Family Medical ...

OSF Healthcare is Catholic health care system serving Central and Northern Illinois. OSF HealthCare said Friday it will not participate in prescribing life-ending medication for terminally ill ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...

Peoria, Ill.-based OSF HealthCare’s certificate of need application has received approval from the Illinois Health Facilities and Services Review Board to consolidate Ottawa, Ill.-based OSF Saint ...

ROCKFORD, Ill. (WIFR) - For 30 years, OSF Saint Anthony Medical Center, Patricia D. Pepe Center for Cancer Care has served the greater Rockford area. The center offers everything a patient needs in ...

PEORIA (25News Now) - OSF HealthCare is facing a nationwide shortage of urologists even as it works to address patients’ concerns. OSF’s urology clinic is actively recruiting additional physicians and ...

Add Yahoo as a preferred source to see more of our stories on Google. URBANA, Ill. (WCIA) — On Thursday, the Illinois Health and Facilities Services Review Board approved OSF’s request to discontinue ...

(25News Now) - OSF HealthCare has been awarded funding to help expand access to rural healthcare, announced by Rep. Eric Sorensen (IL-17). OSF HealthCare is getting $750,000 from a rural development ...