Why PPC teams are becoming data teams

Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

‘Can see through walls’: Open-source WiFi tool detects human movement behind walls without cameras

A new open-source project, WiFi DensePose, uses ordinary WiFi signals to detect human movement behind walls without cameras. The system analyzes subtle signal changes to create a digital skeleton of ...