AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 17 ...

AdOps reconciliation engine for automated discrepancy analysis. Compares internal (GAM) and external (SSP) revenue data, identifies impression/revenue gaps based on custom thresholds, and provides ...

Abstract: Digital marketing is the process of promoting products or services using online channels such as websites, mobile apps, social media platforms, search engines, and other internet-based tools ...

A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, which will take ...

More procurement executives are showing up in and around ad industry events such as Advertising Week New York as they seek to be more involved in marketing decisions.

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...

Getting input from users is one of the first skills every Python programmer learns. Whether you’re building a console app, validating numeric data, or collecting values in a GUI, Python’s input() ...