Social media algorithms are used to show viewers the content they want to see. They track people’s engagement to see what they like or dislike and tailor their feeds to their interests. These ...

In this segment, Mike Broomhead dives deep into the invisible force shaping the next generation: social media algorithms. It’s no longer just about who your kids follow—it’s about what the machine is ...

For decades, communications leaders understood the rules of access. If you wanted attention at scale, you went through editors, producers, publishers and journalists. Media gatekeepers decided what ...

People often blame social media algorithms that prioritize extreme content for increasing political polarization, but this effect has been difficult to prove. Only the platform owners have access to ...

Threads users have been complaining about its recommendation algorithm pretty much since the beginning of the platform. At some point, this turned into a meme, with users writing posts jokingly ...

Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up ...

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...

If it feels like social platforms suddenly “get” you more than they used to, you’re not imagining it! In 2026, feeds aren’t only reacting to what you click anymore. They’re predicting what you ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Long before social media feeds or targeted ads, my mother used to say that life tends to show you the thing you're looking for. Or the thing you're afraid of. Or the thing you keep insisting you don't ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Social media platforms often guess what you want to see but you can change your algorithm with a few taps on your screen. Let’s start with Instagram. Every time ...

(ABC 6 News) – Most of us spend a lot of time on social media. Scrolling when we wake up. Scrolling again just before bed. And at some point, almost everyone asks the same question. Why doesn’t my ...