Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

Data-driven AI systems increasingly influence our choices, raising concerns about autonomy, fairness, and accountability. Achieving algorithmic autonomy requires new infrastructures, motivation ...

AI offers great benefits to retailers, but using personal data to set individualized prices, called surveillance pricing, ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Pep Guardiola has transformed the Manchester City team into a footballing machine, demonstrating a consistent pattern of success through Erling Haaland’s explosive defensive penetration and Rodri’s ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." Google has pushed a minor update to its search quality raters guidelines PDF ...

Reconciling your bank transactions to your business book is essential to the financial health of your company. However, if you’ve never reconciled your company’s transactions before, the process can ...