Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles ...

In case you had any doubt, Elon Musk’s X has an algorithm that favors conservative content posted by political activists over liberal content or posts by traditional news media accounts, according to ...

Gen Z isn’t simply another demographic for brands to target. It’s a generation reshaping how products are discovered, evaluated and bought and in doing so, rewriting the economics of consumer ...

JAY-Z might not be as active an artist as he was during his creative rise, but it looks like Hov is making moves in the background all the same. Across social media platforms, JAY-Z has changed his ...

A new study published in Nature has found that X's algorithm—the hidden system or "recipe" that governs which posts appear in your feed and in which order—shifts users' political opinions in a more ...

The X algorithm’s promotion of conservative content may shift the political opinions of those who switch to its “For You” tab after previously using a purely chronological feed, a study published ...