Despite conceptual benefits expressed for comparative advertising, most studies have found it relatively ineffective and lacking credibility. By means of a field experiment, the author explores the ...

The NFL is a copycat league. And there’s an emerging trend that one new head coach believes will soon be copied. Browns coach Todd Monken has a prediction: There will be more downfield laterals. “I do ...

All episodes of The Walsh Sisters are on BBC iPlayer now (Picture: BBC/Cuba Pictures and Metropolitan Films/Enda Bowe) The Walsh Sisters is a TV drama rarity: it doesn’t revolve around a murder, world ...