Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Detroit — The era of the automotive industry as a global business is over, Ford Motor Co. CEO Jim Farley said from the floor of the Detroit Auto Show in the wake of diverging carbon emissions ...