London, 5 February 2026: The Advertising Association has today published a new Best Practice Guide for the Responsible Use of Generative AI in Advertising, developed under the auspices of the ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

AI is transforming the advertising and marketing industries. Startups developing tools such as AI agents and AI-generated video platforms are raising millions. Take a look at the pitch decks of 17 ...

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured.

As the #1 most-watched streaming platform in the U.S. for nearly three years 1 , YouTube is fueling discovery — whether people are watching #GRWM Shorts, their favorite podcasts or big moments like ...

Beyond the boardroom metrics, what is the one recurring marketing problem in the Indian context that confronts you constantly and takes your sleep away? The biggest challenge in India is balancing ...

A Microsoft employee has drawn criticism for sharing a widely-ridiculed AI image to advertise empty roles on Xbox's graphics team. The image, which features a woman sat at a computer typing code — ...

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned ...

In 2025, the global advertising industry is undergoing a quiet but profound transformation: from New York to Bangalore, marketing analytics is moving away from intuition and creativity to the rigorous ...