A brand rolls out a freshly redesigned website. The new layout feels crisp, the visuals are on trend, and the launch gets ...

Attitude-toward-the-ad has been studied over the last couple of decades as much or more than any other construct in scholarly marketing publications (e.g., Brown and Stayman, 1992; Bruner, 1998). As ...

The purpose of this study was to replicate and extend a previous study (Stevenson, Bruner, and Kumar, 2000) by further exploring the advertising hierarchy-of-effects and its antecedents in the context ...

The digital landscape has evolved significantly over the past decade, with website design trends shifting from elaborate, ...

The microprogram is closed and will reopen for applications in Spring 2026 for admissions in Fall 2026. Designing a website and understanding user experience are essential skill sets for anyone ...