YouTube is a view counter and viewer platform that has revolutionized how we consume video content. With over 2 billion monthly active users, it's no surprise that many creators are looking for ways ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube has quietly shared new details explaining how viewers can directly influence what appears in their recommendations.

YouTube this week put out a new video meant to address creators' questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...