There are various ways that a firm can detemine if their new product will be a success. Test marketing is one of those ways and there are various kinds of test markets, from simulated test markets to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. So, what does this mean for the organizations that develop these products? It means that ...

Molecular testing, or molecular diagnostics, refers to a group of tests that look at the genetic material in a specimen. It can detect genetic risk factors for certain diseases or provide evidence of ...