“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated ...

Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so ...

Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...