In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

An enduring partnership between Northwestern Engineering’s Emma Alexander and Sarah Van Wart and YWCA Evanston/North Shore strives to create a more diverse, inclusive, and vibrant community of women ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

NYFTLab Empowers Women Entrepreneurs to Drive Innovation and Sustainability in the Fashion Industry. The fashion industry is undergoing a tech-driven transformation, and the New York Fashion Tech Lab ...

The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...

The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...