A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Smart packaging technologies, such as QR codes and NFC, enhance patient interaction and adherence in pharmaceuticals. These innovations support clinical studies and complex therapeutic regimens by ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

Mira Showers is claiming to be the first bathroom company to launch new packaging which includes Quick Response (QR) codes; designed to give customers a window to a new world of information to make ...

Patient adherence is improving thanks to technologies that offer a more personalized experience, deepening the connection between consumers and healthcare brands. Banerjee gave a keynote address at ...

Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive first impression of the brand.