This Collection supports and amplifies research related to SDG 9 and SDG 12. The concept of artificial intelligence (AI) as a creative design tool might once have been controversial. But in recent ...

-- By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative ...

About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain visible, businesses and ...