With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Gen Z now leads restaurant loyalty signups, reshaping rewards programs. Survey data shows that diners will switch brands for better, faster loyalty perks. QSR giants are doubling down on digital ...

Many restaurant brands need to market their loyalty programs more clearly in order to drive greater awareness and participation, strengthen connections with consumers and drive more trips and orders, ...