With a population of over 40 million users worldwide, a number doubling every year, the internet has become a medium with distinct business opportunities. To academic and commercial researchers, the ...

1. Distinguish between probability and non-probability sampling and discuss the advantages and disadvantages of each. If you can not specify the probability that any given individual will be in the ...

Non-probability samples provide a challenging source of information for official statistics, because the data generating mechanism is unknown. Making inference from such samples therefore requires a ...

NatCen has also developed a new approach, a random-probability survey that combines web and CATI. Swales explained the aim is to provide a high-quality alternative to non-probability surveys when ...

Pollsters at large are preparing for the 2026 midterm season, looking to improve accuracy by honing technique. The quick ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...