Discover 10 key areas where simulation research reveals deep behavioral insights, from aviation and surgery to AI systems, showing how controlled environments ...

State Key Laboratory of Cognitive Science and Mental Health has the following research output in the current window (1 December 2024 - 30 November 2025) of the Nature Index. Click on Count to view a ...

This graph visualizes how the trials included in the meta-analysis compared the effectiveness of different treatment strategies. The width of the lines connecting each treatment reflects the number of ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...