I'm the writer for the Forbes C-Suite newsletter series. The domestic indicators don’t look that great, as far as rate cuts are concerned. May’s job growth was much stronger than expected, with ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

An end-to-end strategy must factor in all the ways the data can be input and output, as well as how it’s stored Here’s a sobering prediction: One-third of all adults in the United States will have ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

Key questions to address in AI governance include what important regulatory compliance is needed, what data can be used in training AI models, what data must not be shared with public LLMs, and what ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

In a competitive and unpredictable world, discover how to become a master strategist who creates and captures value. Get feedback from your peers on a strategic challenge that your organisation is ...

As ambitious professionals strive to steer their organizations through complexity and change, a robust leadership development plan is paramount. But what does it truly mean to develop as a leader in ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...