AI transforms digital wallets from transaction processors into intelligent systems. Instead of enforcing fixed rules, machine learning models evaluate context like user behavior, device ...
Many marketers think they’ve got ad fraud solved, not only because the Association of National Advertisers keeps telling them ad fraud is low (e.g. TAG press releases repeatedly claim IVT (invalid ...
Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...
How can artificial intelligence help detect fraud? Artificial Intelligence can play a crucial role in fraud management by detecting and preventing fraudulent activities. The global average rate of ...
HealthEquity reports 90%+ reduction in voice fraud after deploying real-time AI fraud detection and passive authentication ...
Most organisations focus first on detecting document fraud: building teams and tools to identify suspicious files once they have entered operational workflows. Detection has an obvious role, but it is ...
While insurance companies are increasingly concerned about emerging fraud challenges in the digital space, an industry expert suggests they focus more on the basics for now. “We have not found that ...
In today’s e-commerce landscape, fraud prevention and detection solutions must include tools such as graph analysis to track data across numerous transactions. Over the last few years, the e-commerce ...
Ever find your palms sweating as you enter your payment info into a merchant site you’ve never used before? It’s a natural response; few financial details are more important than your payment methods ...