When you look into your closet in the morning, how you decide what to wear? Comfort, warmth (or coolness, depending on the time of year), and style are all big factors. But one of the biggest ones, ...

Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Color is the perception associated with the spectral composition of light. The question addressed here is what is the circuitry responsible for conscious color 'perception'. We are concerned with the ...

Colors are everywhere we look, but what is the scientific reason behind why we see the colors we do? In essence, what is the chemical makeup of color, and why is it important? What are its key ...