All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...

The validity of the argument, though, is merely the determination of whether the conclusion logically follows the premises if the premises are true. Premises, though, aren’t always true; there may not ...

For regulars at Ars Technica, the forums are as much a part of the site’s identity as the articles. And where there are forums, there are flame wars. The BattleFront is infamous for its contentious ...