The internet has evolved from a place where people simply read information to a dynamic space where users actively participate in experiences.

Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

Holding a user’s attention is vital in today’s world of feeds, mobile devices, and social swipe through. There are many ways to do this, but one of the best is to use interactive content. Interactive ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...