Surveillance-style pricing is emerging as a flashpoint in the airline industry, as carriers accelerate their use of ...

Ever book a flight and learn that other passengers on your aircraft paid wildly different fares for the exact same service? It’s not uncommon, thanks to a strategy called dynamic pricing, Dynamic ...

If you book too early, you’re paying a premium before the market corrects itself. This correction period is when airlines adjust prices to match actual bookings rather than predictions. For most ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

Ever wanted to book a flight, only to find out the fare has gone up? If it's been a week since you last searched the same route, you might not have batted an eye, but it's only been 10 minutes between ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...