Design thinking has been around for many years, but it seems to me that it’s been poorly misused. Usually employed as a quick PR stunt, companies fail to understand how it can genuinely help create ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

It won’t surprise anyone who read this blog that I am not an admirer of the Design Thinking phenomenon. I will call myself a skeptic observer. However I am not directly oppose to it. If you wonder how ...

Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ...

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...

“In a design paradigm...the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...