People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Messaging platform WhatsApp may soon introduce a new paid subscription plan called “WhatsApp Plus.” According to reports, the ...

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...

From a young age, we learn that customization creates a special sense of ownership in our possessions. Vacation outlet malls offer a variety of custom keychains, mugs, and shirts inscribed with your ...

Wes Caywood of Pave on delivering true personalization at scale and why superficial customization is no longer enough to meet ...

Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years.