Jim Tobin is President/Founder of Carusele (2015), an influencer marketing agency, and CEO/Founder of Ignite Social Media (2007). Recently, as a client was considering a campaign we'd proposed, they ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPM Definition » Buying Ads On A CPM Basis The simple answer is: when you have enough time to shop around. Buying ads on a CPM basis may seem like a bad idea ...