Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

Mark Zuckerberg, Larry Page and Jeff Bezos are some of our generation’s archetype visionary founders. What might be less obvious is that they are arguably the best applied behavioral scientists ...

The proposed project will include human subjects data consisting of background demographic information (including age, gender, education, and handedness), reaction ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...