Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

There’s growing awareness of autonomous sensory meridian response but scientific research on it is minimal. So what do we need to know about the phenomenon that 20pc of us are said to experience? ASMR ...

Listening to rustling, tapping, and breathing into mics is a huge trend on TikTok (Picture: Getty Images/iStockphoto) Have you come across the phenomenon of Autonomous Sensory Meridian Response, aka ...

There is a growing online subculture that seeks solace in the sounds of rustling wrappers and hushed voices. These people are followers of Autonomous Sensory Meridian Response or ASMR, a tingling ...

How many hours, roughly, do you spend each week watching - and listening to - videos of people whispering into microphones, stroking rough objects, crackling bubble-wrap and making similar sounds? I ...

Brought to you by BBC Research & Development in collaboration with students across the UK. Sam Merricks, Alice Hopkins, Megan Hayward, Andree Martis, Imogen Brewer, Ellie Doherr, William King, and ...